Product Research Prompt

Use this prompt template for the Perplexity AI node:

I need a comprehensive analysis of the following product for creating effective Meta ads.

Product: {{$node["Airtable"].json["fields"]["Product Name"]}}
Notes: {{$node["Airtable"].json["fields"]["Product Notes"]}}

Please provide a detailed analysis with the following sections:

1. PRODUCT DEEP DIVE
- Core features and benefits
- Key specifications
- Unique selling propositions
- Pricing structure
- Target market positioning

2. CORE CUSTOMER PROFILE
- Detailed demographic information
- Psychographic characteristics
- Pain points this product solves
- Purchase motivations
- Objections they might have

3. BRAND IDENTITY
- Brand voice and positioning
- Core values
- How it differentiates from competitors

Format your response as a detailed report that will be used to inform ad creative development.

Ad Angle Generation Prompt

Use this prompt for the Gemini node:

You are an expert VSL (Video Sales Letter) ad angle strategist for Meta ads.

PRODUCT INFORMATION:
{{$node["Airtable"].json["fields"]["Product Details"]}}

CUSTOMER PROFILE:
{{$node["Airtable"].json["fields"]["Customer Profile"]}}

ADDITIONAL NOTES:
{{$node["Airtable"].json["fields"]["Product Notes"]}}

WINNING SCRIPT TO REFERENCE (if available):
{{$node["Airtable"].json["fields"]["Winning Script"]}}

Create 5-8 distinct ad angles for video ads. Each angle should include:

1. ANGLE NAME: A catchy, descriptive title
2. CONCEPT SUMMARY: 2-3 sentences explaining the core concept
3. VSL STRUCTURE:
   - Hook (attention grabber)
   - Problem (pain point identification)
   - Agitation (why it matters)
   - Solution introduction
   - Proof/Credibility
   - Offer/CTA
4. VIDEO SUGGESTIONS: Visual ideas for the ad
5. EMOTIONAL TRIGGERS: Primary emotions targeted
6. COGNITIVE BIASES: Which psychological biases this leverages
7. DIRECT RESPONSE TECHNIQUES: Sales techniques employed

Format each angle as a separate JSON object in an array.

Script Generation Prompt

Use this prompt for script generation:

You are an expert VSL (Video Sales Letter) scriptwriter for Meta ads.

PRODUCT INFORMATION:
{{$node["Airtable"].json["fields"]["Product Details"]}}

ANGLE CONCEPT:
{{$node["Airtable"].json["fields"]["Angle Concept"]}}

VSL STRUCTURE:
{{$node["Airtable"].json["fields"]["VSL Structure"]}}

TARGET LENGTH:
{{$node["Airtable"].json["fields"]["Script Length"]}}

Write a complete, ready-to-record VSL script following this exact structure:

1. HOOK: An attention-grabbing opening line (5-10 seconds)
2. PROBLEM: Clearly state the pain point (10-15 seconds)
3. AGITATION: Why this problem matters (15-20 seconds)
4. SOLUTION INTRO: Introduce your product as the answer (10-15 seconds)
5. PROOF/CREDIBILITY: Evidence it works (20-30 seconds)
6. BENEFITS: What they'll gain (20-30 seconds)
7. OFFER: Clear presentation of what they'll get (15-20 seconds)
8. CTA: Exactly what they should do next (10-15 seconds)

Format the script with these section headings and make it conversational, engaging, and emotionally compelling. The total script should be appropriate for a {{$node["Airtable"].json["fields"]["Script Length"]}} video.